Little bakery
Food & Beverage - Artisanal Patisserie & Home Bakes
The Little Bakery is a homegrown patisserie run by Amal Afzal. She is formally trained as a pastry chef from Bali and is set to bring her delectable pastries and home bakes to Bombay.
- Visual Identity
At Little Bakery every creation is rooted in the unhurried craft of handmade baking, thoughtfully made, deeply personal, and a world away from mass-produced patisserie. Here, ingredients are real, time is respected, and each bake leaves the oven carrying the unmistakable warmth of having been made just for you.
Asked
We were tasked with building a visual identity that captures the special act of gifting and conveys the warmth and love the chef pours into every pastry. The identity system we designed translates this personal, heartfelt craft into a distinct brand expression—one that makes the simple act of sharing baked goods feel like an elevated, memorable brand experience.
Built
We built a visual identity that revolves around the logo inspired by a little pastry gift box — symbol of handcrafted treats, carefully packed with love and ready to be shared. Across the brand, imagery features authentic, freshly baked pastries alongside graphic patterns derived from the logo, creating a warm, playful, and cohesive visual language that celebrates the joy of homemade baking.
