GO TREAT
FMGC - Fresh & Frozen Fruits & Vegetables
Go Treat is a sub-brand under Godariya, part of a cohesive brand architecture that extends the masterbrand's purity and farm-fresh values. Focused on offering fresh, farm-picked vegetables and fruits free from impurities, the sub-brand also specializes in frozen fruits and vegetables that provide healthy alternatives.
- Integrated Branding
- Place Making
Go Treat, born from the ideology of its parent brand Godariya, is rooted in a clear brand promise: bringing farm-fresh, hand-picked fruit and vegetables to your table, the fun way. It stays true to this promise, delivering clean, nutritious, farm-fresh food to every table.
Asked
We were trusted with the brand building of Go Treat, the vision was to build a playful and vibrant identity, that also is tied to its parent brand, symbolizing that it is stuck to its roots.
Built
We build a brand that portrays a fun and energetic spirit. We created a logo mark that maintains a similar typography to Godariya, with an added tree icon that portrays how Go Treat brings fresh vegetables and fruits to the market. The tree element, subtle yet expressive, anchors the wordmark in nature, while the familiar letterforms create an instant visual link to the parent brand.
We designed the packaging for their frozen food section as an extension of the brand's visual identity system. The packaging uses vibrant colors based on the product specification.
Go Treat is also planning to enter the restaurant space under the same name, serving authentic Gujarati cuisine in a modern format. The brand experience is centered around freshness, creativity, and approachability.
With the creative freedom given to us, we also designed the restaurant menu as an extension of the brand expression — a visual identity touchpoint that reflects the brand's personality and stands out, inviting customers to explore the cuisine just by browsing the menu.
Go Treat is also planning to enter the restaurant space under the same name, serving authentic Gujarati cuisine in a modern format. The brand experience is centered around freshness, creativity, and approachability.
